CELEBRATING A SUMMER OF HOPE WITH ZALANDO
Client Zalando, Agency Kolle Rebbe, Campaign Creative Direction Nicole Feldmann, Fashion Creative Direction Christian Ruess, Account Management Tim Felicetti, Photographer Caroline Mackintosh, Director Stefanie Soho c/o BWGTBLD, Hair and Make up Ischrak Nitschke, Stylist Dogukan Nesanir, Casting Matheis Casting, Production BWGTBLD
Filling up Kolle Rebbe’s fun concept for Zalando’s summer campaign was truly a joyride. It became clear early in the process that the summer of 2021 will go down in history as the
SUMMER OF FRESH STARTS, OF HOPE, AND OF FINDING OUR WAY BACK TO EACH OTHER.
Together with photographer Caroline Mackintosh we used our fashion expertise to shoot pictures for both print and online. By expanding the visual world of Zalando’s campaign we wanted to make sure that we aren’t missing out on anything and celebrate all the moments of magic that our summer together can lead us to.