We love to work with prodigies and shooting DESCENTE’s spring/summer campaign with Daniel Wu was some serious fun. When putting together the creative concept behind the campaign, we knew that the California-born, Hong Kong-based actor is the best action star any Asian sports brand can ever wish for.

The campaign was shot in San Francisco by photographer Ray Demski and DOP Jan Eric Euler with us supervising post-production. With the help of their magic we were able to produce content that defined DESCENTE’s communication on social media and other digital platforms for a whole season.

Client Descente, Creative Director Christian Ruess, Photographer & Director Ray Demski c/o Upfront, Director of Photography Jan Eric Euler c/o Upfront, Service Production GlamPR