SETTING A NEW STANDARD WITH TOM TAILOR
Client Tom Tailor, Creative Director Christian Ruess, Art Director Anika Kempkensteffen, Babken Sakanyan, Photography Jana Gerberding c/o Bird Production, Muriel Liebmann c/o FREDA+WOOLF, Oliver Beckmann, Esther Haase c/o SCHIERKE Artists, Film Showarchitekten, Production WE LOVE Art Buying, Pulp, Postproduction PX Group, Albert Bauer Company
We love fantastic one-trick ponies, but there is always something special about creating work that is for the long term. For our client Tom Tailor we came up with ideas on monthly changing content featuring all of their collections. There is no better way to tell the story of a brand organically than through editorial content that works across all sorts of channels.
When you are in a long-term relationship with a brand, you slowly learn about the real tasks that go beyond the client’s briefings.
You keep coming up with new ideas and do things that need to be done.
That’s how we ended up developing a new style alongside long-lasting visual guidelines for Ecom Photography, while producing and shooting Tom Tailor’s Spring / Summer lookbook entirely in-house. Oh, and did we tell you about our Jeans Guide already? You better have a look.