Sometimes we come up with concepts, sometimes we produce content and sometimes we tie everything together with the right design. When we started working on Hessnatur’s catalogues years ago, we got inspired by the brand’s mindset of minimalism and longevity. Putting the focus on our talents as well as the designers behind the creation of Hessnatur’s collections, we wanted to tell stories, making the catalogues and look books parts of a much bigger picture. As the pioneer of sustainability Hessnatur’s approach has always been a minimalist one and the only thing we wanted to change about the designs was making them feel even more flexible and contemporary to keep the communication not only clean-looking but to the point.