SHINING A SPOTLIGHT ON AFRICAN CREATIVITY WITH DOCUMENT JOURNAL
There is creativity and then there is African creativity. We started our journey into South African fashion not only because we love the country’s designers and their wonderful creations, but because we got mesmerized by the seemingly inexhaustible flow of inspiration and ideas that define their work. Featuring leading South African designers like Lezanne Viviers and Lukhanyo Mdingi, the editorial for Document Journal was a milestone in the truest sense. Taking over the creative direction, we joined forces with photographer Caroline Mackintosh to find a new way to celebrate the slow burning creativity of our African icons in Cape Town and Johannesburg.
Photographer Caroline Mackintosh c/o Shotview, Creative Direction Christian Ruess, Styling Gavin Mikey and Nadine Sahm, Hair und Make up Alet Viljoen, Production Baker and Coprod, Models Cebile at My Friend Ned, Jeremy and Richard at Boss Models.