Tom Tailor Digital Lookbook – Concept And Photography

When we were asked to create the new lookbook for Tom Tailor, we wanted to do more than just shooting a bunch of pictures to be sent out to partners and the press. Putting together the brand’s digital catalog, we came up with a simple idea: making the colors of the collection come alive with the help of short clips and GIFs. With all of this being done within only one production day, the making of this lookbook was just as much fun as looking at the results.