LETTING THE BOYS OUT TO PLAY WITH VELT

Client Velt Shoes, Concept & Creative Direction Christian Ruess, Photography Arne Grugel & Christian Ruess, Hair & Make up Ellen Grabandt, Styling Sebastian Schwarz, Nadine Tor, Models Akin c/o Seeds, Leo c/o Spinmodel Management, Ralph, Post Production PX Group

A dancer, a boxer and musician. Three characters, three lifelines full of dreams, passion and lust for life became the core of our neighbourhood shoe brand, VELT’s social media campaign. We love to work with models who have that extra spark, who’ve got their own stories to tell.

IT JUST MAKES EVERYTHING SO MUCH MORE SPECIAL.

With developing the concept and producing the images and films that went on to become THE YARD BOYS campaign, our goal was to prove one of our strongest beliefs once again: that sometimes the best ideas are lying on the street – or in this case, in our own backyard – waiting for one to pick them up.